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Custom web design tailored to your brand.
Joe Garner
about me
Award-winning web designer, specializing in bespoke digital experiences for luxury and bespoke brands.
I believe a brand’s website should be a seamless extension of its physical experience — crafted with the same precision, restraint, and obsessive attention to detail as the product itself.
Featured
A collection of recent work showcasing my work in : Art direction, brand identity design, and web design.
Works
FAQ
Information
Question
Answer
01
What kind of brands do you work with?
I primarily work with luxury and bespoke brands.
02
What kind of brands do you work with?
My process has four clear stages: Discovery, Direction, Design, and Development. I start by deeply understanding your brand and strategy, then translate your visual identity into digital form, design every detail with care, and finally either build it in Webflow myself or work closely with your developer to ensure a polished result.
01 - Discovery
I analyze your brand’s heritage and positioning. We define the audience, emotional tone, information architecture, and content strategy. This creates a clear foundation for the project.
02 - Direction
I translate your brand’s visual identity into digital form. Core elements — typography, color, imagery, and detail — are refined and elevated. This phase ends with one or two visual directions for your approval.
03 - Design
I design the full visual and interactive experience. Every detail is obsessively refined for hierarchy, motion, and elegance. The result is a calm, confident digital expression of your brand.
04 - Development
Development is optional. I can build the design in Webflow or collaborate with your developer to ensure faithful execution, performance, and refinement.
03
Do you handle development or can I use my own developer?
Both. I can build the site in Webflow, or deliver the design to your developer. In either case, I remain involved to ensure the final implementation matches the quality and refinement of the design.
04
What is included in your Art Direction service?
Art/Creative direction is the process of translating your existing brand visual identity and heritage into digital form. I refine typography, color, imagery, and detail so the website feels like a natural extension of your brand. The phase ends with one or two visual directions for your approval.
05
What is the difference between your work and regular web design?
I focus primarily on luxury brands and treat the website as an extension of the physical product experience. The emphasis is on quiet confidence, obsessive detail, and creating a digital presence that feels as considered as your brand’s heritage and craftsmanship.
06
Do you create new brand identities?
No. I work with your existing brand identity. My role is to interpret and elevate it for the digital medium, not to redesign your core visual identity.
07
How long does a typical project take?
Most projects take between 10 to 16 weeks, depending on scope and complexity.
08
Why is a website so important for a luxury brand?
In today’s world, your website is often the first and most significant touchpoint with discerning clients. It should reflect the same level of taste, precision, and emotional depth as your physical products — reinforcing your reputation and positioning.