Lightwaves
Featured Work
Lightwaves is a conceptual project for an indie music festivaL.
YR : 2023
● Art direction ● web design
Featured Work
Lightwaves is a conceptual project for an indie music festivaL.
YR : 2023
● Art direction ● web design
About
The Project
Overview
This was a conceptual project done for professional development. I was initially a school project then later updated to explore more design concepts. The objective was to create simple brand identity and a generation website.
Art Direction
( 1 )
The first visual reference was to find a way to represent the name of the brand in the design. This was primarily done with the use of photography of 3D lightwaves. The ultra HD 3D elements I felt expressed a kind of serialism reminiscent of the emotion experienced at the peak of a live musical performance.
( 2 )
The push and pull of the crowed seen most promptly during mosh pits is a visceral experience I represented mostly in the typographic treatment of the headings.
( 3 )
Concert stages are industrial designs. The cross bar scaffolding is the mort prominent aspect. I used this as inspiration in the font choice as well as the overall esthetic of the design.
( 1 )
( 2 )
( 3 )
Brand Identity
Blow are some mockups showcasing the brand identity design in context.
The Website
This is a lead generation website with a primary objective to direct customers to UberEats to make a purchase..
Credits
TYPOGRAPHY
Pangram Pangram Machina
IMAGERY
Photography - Unsplash
Mockups - Mockup Mansion, Bendito, Hazard
Mockups - Mockup Mansion, Bendito, Hazard
SPECIAL THANKS
Flux Academy, Stan de Wijs
