Naggys
Featured Work
Naggys is a boutique Mexican restaurant in Yokohama, specializing in burritos.
YR : 2024
● Art direction ● web design
Featured Work
Naggys is a boutique Mexican restaurant in Yokohama, specializing in burritos.
YR : 2024
● Art direction ● web design
About
The Project
Overview
This was a self-initiated project that I gifted to the owners of Naggy’s, a Mexican restaurant in Yokohama. I often visited the restaurant and was drawn to its eclectic style, which became the basis of my inspiration for taking on this project.
Art Direction
( 1 )
Objective : To help Naggys clarify their brand identity and appeal to more international customers, then to design a lead generation website to promote their brand and direct potential buyers to UberEats to place an order.
( 2 )
Art Direction : Takes direct inspiration from the existing interior decorations of the restaurant. The primary challenge was to unify the restaurant's diverse influences into a cohesive design language that represent their brand essence.
Brand Identity
Blow are some mockups showcasing the brand identity design in context.
The Website
This is a lead generation website with a primary objective to direct customers to UberEats to make a purchase..
Credits
TYPOGRAPHY
PP Neue World & PP Right Grotesk
IMAGERY
Illustrations made with A.I.
SPECIAL THANKS
Takano, Naggy’s Burrito
