Pine Gold
Featured Work
Gold Pine IRA is a conceptual project for a precious metals investment service company.
YR : 2024
● Art direction ● web design
Featured Work
Gold Pine IRA is a conceptual project for a precious metals investment service company.
YR : 2024
● Art direction ● web design
About
The Project
Overview
The was a conceptual project I did for professional development. The objective was to create a brand identity and lead generation website for a IRA investment firm.
Art Direction
( 1 )
Brand name : The ancient Sumerian Anunnaki myth. This is essentially a story about gods creating man to mine gold. In addition, the pine cone is said to symbolize knowledge. This also services as a bit of humor to imply that gods are investing in gold with this brand. Key associations : gold and knowledge.
( 2 )
Messaging : The parable of Jesus Christ building a house on a rock. This emphasizes a similar long-term thinking that can also be applied to making wise investments. Key associations : wisdom, and security.
( 3 )
Art Direction : The fashion esthetic "quiet luxury". This style effortlessly conveys a timeless understated elegance Key associations : approachable, sophisticated, timeless.
( 1 )
( 2 )
( 3 )
Brand Identity
Blow are some mockups showcasing the brand identity design in context.
The Website
This is a lead generation website with a primary objective to direct customers to UberEats to make a purchase..
Credits
TYPOGRAPHY
PP Editorial New & PP Neue Montreal
IMAGERY
Unsplash, Mockups - Ply
SPECIAL THANKS
Flux Academy
